Competitive Intelligence includes a thorough analysis of the competitor’s portfolio. The technology trends and the detailed analysis of the products and patents helps us guide the clients to make well informed strategic and tactical decisions. It also help the clients to make short term decisions of increasing revenue or long term decisions, as in which projects need to continue depending on the published literature.
Competitive Intelligence analysis can be used for both, defending one’s own portfolio or for finding the details of the competitor’s portfolio to find opportunities for competitive advantage.