Intellectual Property
A Company's Underappreciated Asset
Why IP is often overlooked — and how to rethink it as a core business advantage.
Insights & Articles
Thoughts on intellectual property, innovation strategy, and how businesses can unlock value through effective IP.
Latest Articles
IP Monetization
Intellectual Property and Monetizing It to Deliver Value
How patents, trademarks, and know-how translate into real-world business impact.
IP Strategy Foundation
Why Does a Business Need an IP Strategy? — Part One
The foundational case for building an IP strategy early in your business lifecycle.
IP Strategy Execution
Why Does a Business Need an IP Strategy? — Part Two
A deeper dive into execution — aligning IP with business goals and competitive landscape.